Persimmon Homes PLC

Persimmon has steadily grown both organically and through acquisitions to become one UK’s leading housebuilders, serving local markets with 29 offices across the country and three off-site manufacturing facilities.

 

Years awarded: 2023, 2024
Region: Yorkshire & The Humber
Size: 1000+ employees
Sector: Construction and engineering

Persimmon Homes website 🡕
IBM UK Ltd
2023 Award

Improving culture through emotional intelligence focused training

Theme: CultureDiversity, Equity, InclusionLeadership and Management

Topics: Bespoke trainingCoaching and mentoringIn-house

To better support first line managers, this house building business introduced two new training programmes: the Personal Development Programme and the Management Development Programme. Both programmes have equipped previously task-oriented managers with the skills of delegation and motivating staff with learning focusing on emotional intelligence and action-based leadership. Staff satisfaction with their line managers has increased and attrition of trained managers is 28% less compared to managers who haven’t undertaken the training.

2023 Award

An ethical approach to delivering excellent customer service

Themes: Talent pipeline / Career pathways; Upskilling

Topics: Customer service / Customer experience

With a focus on becoming Britain’s leading homebuilder, Persimmon Homes developed the Sales Excellence Programme to enhance customer service, maintain an ethical sales approach and advance employees’ sales careers. 122 sales advisors have participated to date, with delegate attrition rates falling from 20% to 7.8%, NPS scores rising from 2.4 to 4.2, and recruitment and marketing savings due to reduced turnover.

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