Dermalogica

Dermalogica was founded by a skin therapist to create custom skin care solutions that work – not just today, but for life. They offer professional-grade skin care education, products, and services to skin therapists and customers alike.

 

Years awarded: 20192021, 2023
Region: London
Size: 250-999 employees
Sector: Manufacturing

Dermalogica website 🡕
IBM UK Ltd
2023 Award

Upskilling staff to meet moving market trends

Theme: Upskilling

Topics: Customer service / Customer experience

This personal skincare organisation developed an in-house level 4 qualification to facilitate the delivery of high quality services amongst its staff. The programme has resulted in 20 educator staff being trained, subsequently delivering training to 1055 recipients, with 100% of participants being confident in delivering microneedling and chemical peels. Cost savings for internal delivery have been substantial, at 30% of external provider cost, and revenue achieved by participants far outweighs the proceeds of those who have not received training.

2021 Award

Instilling confidence to deliver outstanding customer service

Themes: Upskilling

Topics: Customer service / Customer experience

This skin care brand sought to reinvent how therapists worked with customers in an omni-channel world to ensure a consistent customer experience. The CLEAR framework was launched to deliver training through internal expertise and it has resulted in a palpable confidence boost for employees. Sales targets have increased by 18% and 5* customer reviews have been achieved.

2019 Award

Embracing digital advances

Themes: Talent pipeline / Career pathways; Onboarding

Topics: Bespoke trainingDigital

Dermalogica decided to reinvent the way it trained its employees about new products (innovations) in line with advances in technology. The business decided to focus on digital delivery, increasing the learning and reference resources whilst improving access and flexibility for staff. In 2018 revenue made from innovations was at 13.8% which is 3.8% above the expected target.

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