Royal Mail Group Ltd
Royal Mail is the UK’s primary postal service, delivering mail to over 31 million addresses across the country six days a week. Royal Mail is known for its history, including being the first to develop and use the postage stamp.
Years awarded: 2020, 2023
Region: Various locations
Size: 1000+ employees
Sector: Travel, transport and logistics
Business to Business (B2B) Sales Professional Apprenticeship Programme: Attracting new talent and promoting a learning environment
Theme: Apprenticeships
Topics: Ageing workforce
With a maturing workforce, Royal Mail established the Business-to-Business Sales Professional Apprenticeship Programme to develop a sales talent pipeline and complement the existing team with the introduction of new perspectives and skills. 25 apprentices have gained BSc degrees, apprentice retention levels are above market average at 70% and the age profile of those under 30 has risen from 6.4% to 8.2%. The programme’s success has also resulted in additional apprenticeship programmes being developed across the organisation.
Inspiring a Sales Mindset for Growth: Generating new revenue streams in periods of change
Themes: Talent pipeline / Career pathways; Upskilling
With a drive to adapt to market changes, establish stronger relationships with customers and identify new sources of revenue, Royal Mail launched the Inspiring a Sales Mindset for Growth Programme. The programme has been completed by 75 sales account managers, generated 20 new customer value propositions and won 67 opportunities, with a further 51 opportunities in the pipeline. More focused and productive workplace practices have also been embedded.
Attracting younger sales talent
Themes: Apprenticeships; Talent pipeline / Career pathways
Topics: Ageing workforce
Royal Mail recognised the need to upskill colleagues in its Sales Teams and develop a talent pipeline to meet the needs of the uncertain environment and a changing customer profile. It created the first Sales Professional integrated degree apprenticeship as a way of attracting younger sales talent. The inspiring programme has led other large employers, such as Amazon, to look at using similar models.
News and case studies featuring the Royal Mail Group:
Celebrating the very best training and development programmes in the UK and Ireland
Last week, 53 recipients from the UK and Ireland were warmly welcomed to St James’s Palace, in London, to receive their Princess Royal Training Award from Her Royal Highness, The Princess Royal. Now in their eighth year, the Princess Royal Training Awards were set...
53 Princess Royal Training Awards across UK and Ireland for achieving positive impact through skills development
HRH The Princess Royal, President of the City and Guilds of London Institute, has approved 53 Awards to a range of organisations across the UK and Ireland, for their outstanding training and skills development programmes, all of which have shown a significant...
Celebrating the Award class of 2020
On 15 December, we celebrated the innovative training and development successes of the 43 recipients who achieved a Princess Royal Training Award in 2020. By necessity the ceremony was a little different this year. Whilst it needed to take place virtually rather...
Case Study: attracting new sales talent to meet changing customer requirements at Royal Mail
In an increasingly challenging and competitive market place, Royal Mail’s vision is to be recognised as the best delivery company in the UK and across Europe. The business is committed to its corporate responsibility and managing its impact on the world: it aims to...
39 UK businesses receive excellence in training Award commended by HRH The Princess Royal in 2020
HRH The Princess Royal, President of City & Guilds Group, recognises organisations whose training has delivered measurable business impact 39 businesses celebrated at virtual ceremony for their innovative training programmes in the Princess Royal Training...
UK businesses’ training is recognised by HRH The Princess Royal on her 70th birthday
HRH The Princess Royal, President of City & Guilds Group, recognises organisations whose training has delivered measurable business impact Businesses continue to deliver excellent training programmes in the Princess Royal Training Award’s fifth year, despite...
