Bentley Motors
Bentley Motors is the world’s leading manufacturer of luxury cars. Based in the UK at Pyms Lane, Crewe, Cheshire since 1938, the luxury marque employs more than 4,000 colleagues who design, engineer, handcraft and market bespoke automobiles.
Years awarded: 2016, 2024
Region: North West England
Size: 1000+ employees
Sector: Manufacturing
Focusing on digital approach to meet sustainable brand ambitions
Theme: Upskilling
Topics: Academy; Digital; Green skills / Net zero / ESG; In-house; Post-covid recovery
In 2020, Bentley Motors launched its intention to become the most sustainable luxury automotive brand in the world. To deliver on this and as a response to the impact of the pandemic, Bentley needed to make huge changes to its Retail Academy moving away from face-to-face delivery and developing engaging, digital training. In 2022, it almost doubled UK retailer engagement in learning to nearly 16,000 participants and it has significantly reduced the cost of training events with its agile, digital approach.
Addressing the skills gap
Themes: Apprenticeships; Talent pipeline / Career pathways
This luxury car company worked in partnership with a local college and training provider to overhaul its Apprenticeship programme in order to meet a future skills shortage. The programme, which includes an advanced Apprenticeship, ensures that talent is embedded within the company.
News and case studies featuring Bentley Motors:
Royal recognition for employers who invest in training and development in the UK and Ireland
On Thursday 21 November, 52 recipients from the UK and Ireland were recognised by Her Royal Highness The Princess Royal through the Princess Royal Training Awards held at Goldsmiths’ Hall in London. Over the past nine years, The Princess Royal Training...
52 organisations receive royal recognition for tremendous training and incredible impact in 2024
15 August 2024: City & Guilds has today announced the 52 training programmes that will be recognised by the 2024 Princess Royal Training Awards. Now in its ninth year, The Princess Royal Training Awards continue to recognise organisations who demonstrate...
Getting the most out of apprentices – lessons from Princess Royal Training Awards recipients
Taking on an apprentice is a big commitment with big potential. How can you get the most value out of your investment? Some of the UK’s most-respected companies share their advice on finding, training, and retaining the best talent: Recruit far and wide ‘Attraction...
Princess Royal Training Awards recipients honoured at St James’s Palace
On Thursday 24 November, we celebrated the very first Princess Royal Training Awards recipients at St James’s Palace. The Awards were presented by HRH The Princess Royal and recognise organisations in the UK that have created lasting impact by successfully linking...
City & Guilds announces the first recipients of the Princess Royal Training Awards
Some 34 businesses ranging from prestigious car manufacturers, through healthcare organisations, to animal charities are to receive a Princess Royal Training Award in recognition of their outstanding training and skills development programmes. The City & Guilds...
